Maria Casino to back overhaul with new marketing campaign
Unibet subsidiary to unveil new ads across TV, mobile, radio and print over the coming weeks
Unibet is to back the relaunch of its Maria brand with what the operator describes as âan exciting and thrilling new marketing campaignâ, EGR Digital Marketing has learned.
The female-focused brand is to be relaunched as âMaria Casinoâ in mid-February following a shift away from bingo to casino as the preferred choice of the brandâs customers and a decision to target both female and male customers.
The self-described ârevolutionaryâ Maria Casino website will offer players a seamless experience across all channels, a revamped logo and branding, a host of personalisation features and a new dashboard.
And EGR DM understands the operator is to launch a new multi-channel marketing campaign over the coming weeks to help reach out to both its new and existing customers to introduce the brand character and new website.
âWe have prepared a lot of exciting new marketing content to really reach out to both our existing and new customers to introduce our brand character and the new site,â Unibetâs head of Maria, Dersim Sylwan, told EGR DM.
âOn top of that we will be running a major Social Media launch campaign with the concept name âWhere there is adventure, there is reward,â he continued.