Matchbook launches Better Collective-powered Tips site
Operator to host bettingexpert.com content on new Matchbook Tips site to give customers a “competitive advantage”
Matchbook has launched a new tips site featuring integrated content from affiliate firm Better Collective’s bettingexpert.com.
Matchbook punters will be able to seek advice and follow experts on Matchbook Tips, before placing their bets on the exchange.
Customers will also be able to filter content from bettingexpert.com through Tipster ROI’s, allowing them to choose the top three tipsters for a chosen sport or team and analyse their success rate.
This is the first time Better Collective content will be hosted on an operator’s website which the firm has said is “a proof point for the value that affiliates can provide.”
The new site is available at tips.matchbook.com
Matchbook CMO Neil Campbell said: “We couldn’t be more pleased to partner with Better Collective.
“They’ve created a strong community through bettingexpert.com and with this first-of-its-kind partnership, we’re able to extend this value to our customers.
“Matchbook is always looking for new and innovative ways to deliver value to its customers, and we believe hosting bettingexpert.com tips conveniently on our platform will give them a competitive advantage,” he added.
Better Collective CEO Jesper Søgaard said: “We are excited about our partnership with Matchbook, and proud that our continuous technical innovation can contribute to redefining the evolving role of the affiliate.
“We hope that this is just one of many more steps that demonstrate the value of the affiliate in our industry.”