Matchbook seals Sandown and Kempton sponsorship deal
Exchange operator to sponsor 16 racedays at the UK racecourses as part of strategy to disrupt “complacency” of rival firms
Matchbook today said it was aiming to “disrupt the complacency” of its rivals in horseracing after signing a deal to sponsor 16 meetings at Sandown Park and Kempton Park.
The agreement will see the operator become the new partner of a number of prestigious racedays including the Imperial Cup and Brigadier Gerard at Sandown, as well as Silver Cups day at Kempton Park.
Matchbook, which became an Authorised Betting Partner last July, will also be the sole race sponsor for a number of other jump and all-weather fixtures at Kempton Park throughout the year.
“This is part of our overarching strategy to disrupt the complacency of not only our exchange rivals, but the sportsbooks too,” Matchbook CEO, Mark Brosnan, said.
“It’s important to us, and our customers, that every horseracing bet with Matchbook contributes to the future growth of British Horseracing and being an Authorised Betting Partner is just one of the ways we can demonstrate our commitment to the sport.”
Today’s announcement follows a major push into horseracing by Matchbook last year, which included the launch of the operator’s racing platform.
It also became the official betting partner of the Goodwood Festival to mark the launch of the horseracing product.
“With speed at the very core of our technology, we strongly believe that our horseracing product will become the best in the world,” Brosnan added.