Matchbook relaunches exchange site
Operator keen to position self as "credible alternative" in exchange space with mobile launched planned for 2014
Betting exchange operator Matchbook has relaunched its website, as part of a multi-staged rollout plan to become a more “credible alternative” in the exchange sector, the firm’s chief operating officer Francis Osei-Amoaten has told eGaming Review.
“Since acquiring Matchbook, our management’s plan has always been to move away from the legacy platform that we inherited,” the COO (pictured) said.
“Over the last 12 months, the site has been rebuilt from the ground up and phase one of this rollout will open Matchbook up to a much wider demographic of players, especially those familiar with the traditional exchange layout.
Matchbook’s current owners took over the firm in 2011, before securing an Alderney egaming licence last year.
“We are very excited to now have a platform that allows us flexibility for innovation and the ability to respond and adapt to customer demand and sentiment easily,” Osei-Amoaten added.
“Matchbook has long been the market leader in Asian Handicap football and all US sports and we’re confident that with the new platform customers will quickly recognise the value of our offering, especially our industry low 1% commission rate.”
“With competitors seemingly diverting attention away from traditional areas of strength the timing of such a release could not have been better.”
Since coming under new ownership, Matchbook has concentrated on high volume punters and business from other operators, aiming to offer hedging at a fraction of the cost available elsewhere.
The company is also uniquely offering markets on the World Series of Poker in tandem with the release of its self-produced documentary on former Matchbook sponsored poker pro Sam Trickett.