Matching Visions-owned Traffic Puma launches US affiliate site
Malta-based firm looking to tap into developing US market by launching in eight states
Traffic Puma has launched Americasino, a US-facing affiliate site which will offer information, advice and support to US gamblers.
The Malta-based firm, which is owned by Matching Visions and runs UK site Wisegambler, is looking to tap into the nascent US market by offering responsible information.
The site will only be available for players in the eight US states where online gambling has been fully legalised.
Traffic Puma plans to launch in further US states as and when gambling is legalised in each location.
Traffic Puma director Ken Larsen noted that it would be important to stand out in a crowded US market to make an impact.
Larsen said: “The US gambling market has a lot of potential, but it also means that Traffic Puma is not the only marketing affiliate site to make the move.
“With that being said, it’s important for affiliates to stand out from the crowd and we hope we will,” he added.