MaximBet names Nicki Minaj as global brand ambassador
US-facing firm partners with Instagram’s most-followed rapper as it ramps up marketing efforts
US operator MaximBet has appointed rap and hip-hop star Nicki Minaj as its latest brand ambassador.
As part of the multiyear global partnership, Minaj will serve as a special advisor to the MaximBet board of directors and be actively involved in the company’s planned move into igaming.
She will work with the operator across merchandise, parties, partnerships, fan experiences and branding.
MaximBet is currently live in Colorado, with market access agreement in place in a further 11 states, as well as the Canadian province of Ontario.
The venture launched last year in partnership with international media company Maxim.
I am so proud & excited to be the newest @MaximBetUSA investor, advisor and first global ambassador & creative director of Maxim‼️‼️‼️🎉🎉🎉
Make way for the Queen of lifestyle sports betting 👑💰
Get ready for the best parties & more 🎀💕🫶🏽https://t.co/bgbEY3XiRv#Maxim pic.twitter.com/ivi9Hw9ziw— Nicki Minaj (@NICKIMINAJ) May 31, 2022
Additionally, 10-time Grammy nominee Minaj will also serve as the new creative director of Maxim magazine.
Speaking about her new role, Minaj said: “I don’t think I’ve ever been prouder of a collaboration. Merging business savvy power moves with my natural, creative, sexy, fun and fashion-forward expression is just so spot-on as it relates to this partnership.
“Get ready for the sexy parties and remember: scared money don’t make no money. Place your bets. Let’s go,” she added.
Daniel Graetzer, MaximBet CEO, said: “Nicki is best known around the world as a mega superstar, but we know her as a brilliant businesswoman.
“Her role as a strategic advisor to MaximBet will be invaluable to us. She’s built one of the most powerful brands in the world, her own, and she’s applying that same savvy and creativity to our lifestyle sports betting brand,” he added.