Me88 adds Conor McGregor as brand ambassador
MMA legend signs up with Asian bookmaker to lead marketing campaigns in new partnership
Asia-facing operator me88 has add former UFC champion Conor McGregor as its new brand ambassador.
Under the remit of the partnership, the Irishman will promote me88 across Southeast Asia and engage in digital marketing campaigns with the operator.
The operator said McGregor’s role as brand ambassador would increase me88’s position as a trusted operator in the region.
The deal was brokered by sports and entertainment agency Outlast Sports Entertainment and McGregor’s talent management team, Paradigm Sports.
In 2019, online operator Parimatch added McGregor as a brand ambassador on a two-year deal.
Speaking on partnership with me88, McGregor said: “It is an honour to join fists with me88 to help them expand their brand in Southeast Asia.
“I am very excited to be a part of more of their marketing initiatives as a brand ambassador, as well as to interact with more sports fans in the region and share my experience and knowledge in the field,” he added.
James Snider, me88 spokesperson, commented: “We are excited to work closely with Conor McGregor, with his dynamic presence as a fighter and personality, and are looking forward to collaborating with him to engage more fight enthusiasts in the region on our platform.”