Metric Gaming to power Russian online sportsbook
Supplier will deliver a full pre-game and in-play platform to Moscow-based Sportbet
Moscow-based bookmaker Sportbet has selected Metric Gaming to provide a full sportsbook for its online and retail channels.
Under the terms of the agreement, Metric will provide traditional pre-game sportsbook content as well as its SuperLive in-game platform.
The sportsbook will be initially rolled out in Sportbet’s retail shops, but the firm is “advanced” in the process of securing a license to offer online betting as well.
The retail launching is likely to be before end of the year, while Metric refused to put a timeline on the online process.
“This is an exciting period for Sportbet,” said Alexander Astapov, Sportsbetâs COO. “We are soon entering the online betting space thanks to Russia’s new regulations, and naturally wanted the best technology for this new venture. Metric was the right partner to ensure we provide our customers a first-class betting experience.”
Sportbet was awarded the first bookmaking licence ever issued by Russia’s Federal Tax Service back in 2009 and is now looking to join the country’s two regulated online sports betting operators, Liga Stavok and 888.ru, which is unrelated to the UK-listed 888 Holdings.
Metric Gaming chairman Peter Bertilsson added: “Sportbet is an important partner for Metric as we continue to expand into regulated markets.
“We are proud to have been recognised for the broad appeal of our platform technology, and look forward to bringing the latest in betting entertainment to a new jurisdiction with such a well-established name in Russian gaming.”