Mojabet scores Olympique de Marseille sponsorship
Africa-facing operator pens six-year deal to partner with French giants
Mojabet has put pen to paper on a six-year deal to become the official African betting partner of Ligue 1 outfit Olympique de Marseille.
The Africa-facing firm is looking to leverage Marseille’s strong fanbase and connections to the continent in its latest marketing drive.
Under the remit of the deal, the operator will benefit from in-stadium LED advertising using geolocation technology to leverage African audiences.
Mojabet has also launched a free-to-play quiz competition where players can win cash prizes or Marseille merchandise.
Paris Anatolitis, Moja Group CEO, said: “Olympique de Marseille is a world-renowned club that has deep roots within the African football landscape and communities. Mojabet has established a dominant position across the continent but also has ambitious growth plans.
“OM is the perfect strategic partner for us to help us nurture even stronger fan connections through unique live experiences, and complement our highly engaging online betting opportunities,” he added.
Pedro Iriondo, Marseille’s strategy and development GM, commented: “We are delighted to welcome Mojabet as a regional betting partner in Africa. We believe Mojabet will be an ideal partner for the club, and together we will be able to reach and engage more with our fanbase in Africa.”