Mr Gamble to launch in UK and Canada
Finnish affiliate also exploring potential US and Asia expansion in the future
Finland-facing affiliate brand Mr Gamble is set to expand into the UK and Canadian markets following a successful 18 months of growth.
The Tallinn-based firm, owned by Cashmagnet Ltd, has seen its headcount increase from two to 16 since 2018 and has developed emerging affiliate opportunities with platforms such as Twitch. In fact, Mr Gamble is Finland’s most viewed Twitch slots channel.
Mr Gamble is also working towards a licence to enter the US market and is also exploring further opportunities in Asia.
Jonas Kyllönen, Mr Gamble marketing director, said: “Our aim is to provide an extremely detailed guide to casinos and bonuses that offers a transparent resource for igaming audiences.
“We highlight the hidden terms and conditions, matched bonus requirements and free spins sections to ensure we cater for the varied tastes of our growing English-speaking user-base.
“Operators benefit from Twitch like they benefit from any traffic source, so it was a natural choice to also grow a Twitch community for Mr Gamble. We still see SEO and PPC as the main pillars of the casino affiliates sector, but complimentary channels like Twitch streaming are both entertaining and good for business,” he added.