Mr Green launches Personal Jackpots for Swedish VIPs

Mr Green today went live with a new Personal Jackpots product for its VIP casino players in Sweden.

The software was developed by Mr Green in collaboration with Blue Ribbon Software, the new jackpot marketing platform developed by former Playtech executives Amir Askarov and Dan Fischer.

Members of Mr Green’s Club Royale VIP casino club can follow their own pots building up with a new-look widget under their My Account section, as well as in-game.

The Malta-based operator hopes the new feature will offer a “fully personalised user experience” and stop jackpots being offered only as a pooled prize with a low probability of winning.

“Personal Jackpot is a fully bespoke jackpot which adds an additional layer of excitement and anticipation during gameplay,” said Mr Green’s head of gaming Jacqui Gatt.

“We look forward to continued development of this exciting new product together with the team at Blue Ribbon by expanding our offering across all player segments and introducing more innovative functionalities over the coming months,” she added.

Blue Ribbon Software co-founder Askarov said: “Mr Green, like us, believes that bespoke segmented and achievable jackpots can deliver tremendous added value to players.”

Jackpots have become increasingly important CRM tools around the industry, with the likes of William Hill placing them as the core feature of its Vegas site.