Mr Green launches self-assessment green gaming tool
Developed in partnership with Sustainable Interaction, system allows players to analyse their own risk behaviours
Mr Green has launched the first version of its problem gambling detection tool, which allows players to assess their own risk behaviours.
The Green Gaming system analyses player behaviour, combining it with a customer’s own impression of their behaviours.
“Players can receive personalised insights and analysis about their gaming and when they have gone too fast. Mr Green, in turn, can adjust its offerings and communications based on an individual customer’s risk behaviour,” a Mr Green statement said.
“Players who exhibit increased risk behaviour may be asked to set different limits for their playing or to step back from playing for a period of time,” the statement added.
Developed in partnership with Swedish-company Sustainable Interaction, the system has initially been made available to casino players but will soon be rolled out across the operator’s sportsbook.
Mr Green group CEO Per Norman said: “Now we are asking our customers to put on the seat belt and set the controls.
“With our new tool, we will be able to better understand our customers in so many dimensions, not just in mere financial terms.”
The UK will be the first market to implement Green Gaming, with other markets to follow in Q3 2017.