Mr Green strikes Wigan Athletic partnership deal
Stockholm-listed operator named the football club’s official betting and gaming partner for the next two seasons
Mr Green has signed a deal to become Wigan Athletic’s new official betting and gaming partner as the operator looks to build brand awareness in the UK market.
The agreement, which lasts until the end of the 2017-18 season, marks one of the operator’s first sporting partnerships in the UK, and will also see the firm provide in-stadia advertising at the DW Stadium.
Wigan Athletic fans will also be able to utilise Mr Green’s special welcome offers, price boosts and tailored bets.
Alex Beecham, country manager for UK & Ireland at Mr Green, said: “We’re delighted to partner with Wigan Athletic over the coming seasons and look forward to engaging Latics’ fans with our award-winning product.
“This is another step towards growing our UK brand by working alongside a forward-thinking club with a proud history.”
The partnership with Wigan Athletic just months after Mr Green made its betting debut with the launch of a Kambi-powered online sportsbook.
Mr Green recently announced plans to grow revenues and EBITDA by 20% each year as the operator prepares for its switch to Nasdaq Stockholm’s main list.