Mr Green & Co begins trading publicly
Parent company of Malta-licensed casino listed on AktieTorget
Mr Green & Co, the parent company of Malta-licensed operator Mr Green Ltd, has begun trading on Swedish exchange AktieTorget.
The move comes after a major shareholder, private equity firm Transferator AB, distributed its entire holding among the group and its shareholders, and its SEK28.90 share price values the business at just over SEK1bn (£97.6m).
Mr Green Ltd offers “best of breed” slots and table games from providers including IGT and Quickspin, while earlier this year it agreed a live casino deal with Evolution Gaming.
It has seen year-on-year gross win growth of 70% since it was founded in 2008 by Mikael Pawlo (pictured), Fredrik Sidfalk and Henrik Bergquist, and gross win in Q1 2013 came in at SEK109m.
“I think it is fantastic to have reached this point in the history of the company,” Pawlo told eGaming Review.
“When we started out we had a firm belief that there was a market for a niche online casino that went for a unique look and feel and focused on user experience,” he added. “The response from our customers has been overwhelming and even better than we expected.”
All three founders remain on the board of the Mr Green & Co, with Pawlo holding the title of group CEO, however the online casino business has been headed up by Marcus Nylén since February.
“The three founders of the business – myself, Henrik and Fredrik – are still very much involved at a strategic level but on the operational side we have appointed a new CEO specifically to run Mr Green ltd in Malta,” Pawlo told eGR.
The company, named socially responsible operator of the year at last year’s eGR Operator Awards after opening a problem gambling clinic in Stockholm, joins Betsson subsidiary Angler Gaming and Malta licensee Cherry on Aktietorget.