Mr Green rolls out customised-live casino product
Operator overhauls live dealer portfolio with personalised offering powered by Evolution
Mr Green has overhauled its live casino portfolio with the launch of a new custom-designed product in partnership with Evolution Gaming.
The operator has launched its improved offering with personalised roulette and blackjack tables, featuring Mr Green’s own croupiers, and is available on both desktop and mobile.
Speaking with eGaming Review, Mr Green CEO Per Norman said the new custom-made environment was “built from scratch” based on its own ideas and utilising Evolution’s expertise.
“Live is the fastest growing segment in the industry,” said Norman. “By launching a Mr Green styled live casino we are meeting that demand and also giving our customer a very âMr Greenish’ type of experience.
“It has the pulse and look and feel of Mr Green, the offering provides the player with a very personalised gaming experience.”
The company previously said the investment in the new live casino offering was a contributing factor in the firm posting a dip in profits during H1, with EBITDA margin for the period ending 30 June falling to 9.8% from the 17.2% posted last year.
Earlier this year, the operator delved into the sports betting environment for the first time launching its Kambi-powered sportsbook ahead of the Euros.