Nairabet integrates Betgenius in-play trading facility
Sportsbook provider says it aims to take advantage of the “live betting trend spreading across Africa”
Nigerian sports betting brand Nairabet has chosen Betgenius as its primary in-play trading partner, the two firms announced today.
Betgenius will supply its InPlay Manager service, with coverage across all major sports and hundreds of thousands of markets.
“As one of Nigeria’s premier sportsbook operators, NairaBet is leading the way in the growth of its in-play offering, building upon its own high quality in-house risk management team,” said Matt Stephenson, Betgenius MD.
“The live betting trend is spreading across the African market and Betgenius is excited to bring our trusted product to many more partners in the region in the future.”
NairaBet CEC Akin Alabi said the partnership would held the brand stand out in an increasingly competitive market.
“One of the decisions we made was to partner with Betgenius to power our in-play markets. I am confident it will be a rewarding experience for both parties.’’
The announcement is the second major partnership announced by Betgenius in recent weeks, after the supplier was chosen by Italian operator to run a digital marketing campaign to drive customer acquisition for its sports betting brand, Matchpoint.