Net Entertainment continues UK push with Ladbrokes deal
Swedish-listed firm will supply operator with mobile and desktop slots content
Net Entertainment has added to its growing UK customer list by signing a multi-year agreement with Ladbrokes.
The operator, which this week launched its Playtech-powered ‘Vegas’ casino and games offering, will take on a selection of mobile and desktop casino content from the Swedish-listed provider.
It is the latest in a series of recent UK-facing deals signed by NetEnt, with 888 going live with its content earlier this month. Sky Bet is also poised to follow suit before the end of the year, following a deal initially signed in early 2012.
The company revealed it was chasing a quarter of the UK online casino market after its fourth-quarter results presentation in February.
“Ladbrokes is one of the most reputable operators in the UK, and we are confident that our content will be well received by Ladbrokes’ player base,” NetEnt chief of GMO Bjorn Krantz said of today’s deal.
“This deal will further strengthen our position in the UK, and solidifies the trust and confidence our partners have in our operational, and technology leadership,” he added.