
Netherlands Online Gambling Association welcomes the EM Group as its newest member
Supplier becomes the third company to sign up to the Dutch trade body so far this year


The Netherlands Online Gambling Association (NOGA) has moved closer to its goal of uniting the industry, providers and suppliers by welcoming supplier EM Group as its latest member.
NOGA has stated that its primary objectives are to ensure complete consumer protection and the advocation of responsible gambling. The organisation believes the best way to achieve this is with new partnerships throughout the industry.
The trade association believes that if the industry is united in this cause, it will make the Dutch market one of the biggest success stories.
Peter-Paul de Goeij, MD of NOGA, says: “EM Group joining us is a boost for NOGA. The beauty of it is that EM Group also endorses NOGA’s core values and objectives and helps to achieve and defend them.
“We are convinced that this addition of NOGA and EM Group is more than the sum alone and will lead to synergies for us all.”
Kees-Jan Avis, MD of EM Group Netherlands, added: “At EM Group, we are very pleased to be part of the NOGA family.
“Besides the fact that as a group, we bring over 15 years of experience in this industry, we have extensive experience operating in a highly regulated environment in the Netherlands.
“Our goal is to jointly contribute to the online gambling market in the Netherlands and abroad.”
The EM Group joins BetCity and Bayton which formed partnerships with NOGA this year.