New tool launched to help authorities combat black-market threat
Yield Sec aims to maximise tax yield generated by regulated brands and protect players from gambling-related harm
Marketing agency A Game Above has partnered with online gambling blocking service Gamban to launch a new tool to help governments and regulators tackle threats posed by unlicensed operators.
Yield Sec is a first-of-its-kind bespoke technical and advisory solution based out of Copenhagen that includes the world’s largest real-time database of black-market sites and apps.
The tool will research “infiltration and rank influence” by unlicensed operators and estimate tax yields lost to the black market, as well as document social responsibility and player protection breaches.
It will also search metadata to discover what consumers are searching for and how unlicensed operators are responding to and targeting these queries.
The creators, including Gamban parent company Beanstalk, say Yield Sec can increase tax yield for governments and also protect players, including minors and those struggling with gambling-related harm, while creating a truly level playing field in the online gambling space.
Bill Pascrell, III, a member of the Yield Sec supervisory board and president for A Game Above in North America, said: “For governments and regulators, Yield Sec is a tool for our time and the sustainable future of regulated online betting and gaming.
“Despite the loss of nearly all professional sport over the Covid-19 crisis, it is clear that black-market betting and gaming sites and apps benefited enormously.
He concluded: “At no other point in history have we seen the broad presence and availability of so many unlicensed, unregulated offerings, none of which pay any tax, protect any players or provide for those at risk.”