New sportsbook brand 21Bet launches in UK
New FSB Technology-powered operator promises to "hold its own" against the industry giants
21Bet says it will challenge the “big boys” of sports betting and casino after becoming the latest operator to launch in the clustered and competitive UK market.
The new brand, which debuted on 1 March, operates on the FSB Technology platform with the pair having worked closely together to develop a more tailored product over the past few months.
While 21Bet currently only offers a sports betting service, it is expected to launch a new online casino product in the near future.
A spokesperson for the brand said 21Bet was putting simplicity at the heart of its strategy after launching in time for the Cheltenham Festival with a ?10 free bet offer for any punter wagering ?10 or more.
“We’re entering the online betting market to offer a viable alternative to the big boys and we believe there’s a clear opportunity for a no nonsense betting proposition,” the spokesperson said.
“21Bet is all about simplicity, fun and providing an outstanding personalised service, with no over-complicated offers or gimmicks.
“We’ve worked long and hard to create a product that can hold its own against the best that the online gaming sector has to offer,” he added.
News of the launch of 21bet comes after FSB in October secured a seven-figure platform investment deal with SportsMEDIA Technology (SMT) in an attempt to take on the UK’s biggest sports betting suppliers.