Novibet expands Latam operations with Chile and Ecuador launches
Greek firm enters its fourth Latin American market following launches in Brazil and Mexico alongside multiple sponsorship deals
Novibet has launched in Chile and Ecuador as the operator looks to further its presence in Latin America following successful entries to market over the last year.
Alongside the launches in these countries, Novibet has also partnered with Club Deportivo Huachipato in Chile and multi-sports club Emelec in Ecuador.
This is in addition to the deal struck with Fortaleza Esporte Clube in Brazil last month. The agreement will last for two years and see the firm’s logo appear on the front of the Brazilian Serie A side’s shirt and sleeves, as well as shorts.
Christoforos Bozatzidis, CMO of Novibet, said: “Our recent launches in Latin America are amplified by our sponsorships of historic football clubs per country. We aim to grow our presence in the region and ultimately become a part of the rich sports culture of the wider Latin America.”
This expansion sees the Greek operator offering services in seven countries across three continents: Greece, Ireland and Italy in Europe, Mexico in North America, and Brazil, Chile and Ecuador in South America.
Novibet also holds market access agreements in the US via Caesars Entertainment for New Jersey and Pennsylvania.