Novibet launches Irish TV campaign
Operator debuts short ad tapping into punters’ self-confidence
Novibet has launched a new TV ad campaign in Ireland as the operator looks to strengthen its presence in the market.
The 30-second short features two men on a train platform waiting for the train doors to align perfectly with where they are stood.
The Spaghetti Western theme sees the two men posture their fingers into a gun shape ready to push the button in victory.
The train initially stops, giving false hope to one contestant, before lurching to its final stop to give the other man the victory.
Novibet said the campaign was based on enjoying the ride and letting your self-confidence do the talking when it comes to gambling.
Novibet said: “Our campaign is out of the oven, reflecting the incomparable entertaining content Novibet offers.
“We are committed to localising our offering to each market and providing the ultimate igaming experience embracing the sports community wholeheartedly.”