Novibet secures Arturo Vidal as global brand ambassador

Novibet has announced that former Bayern Munich and Inter Milan midfielder Arturo Vidal will be the operator’s first global ambassador.

Best known for his stints at Juventus and Bayern Munich, the Chilean playmaker adds to Novibet’s recent moves to boost its presence in South America.

The operator recently launched in Chile and Ecuador, partnering with Club Deportivo Huachipato in Chile and Ecuadorian multi-sports club Emelec.

This followed the deal struck with Fortaleza Esporte Clube in Brazil last month.

Rodolfo Odoni, chairman of Novibet, said: “We are really excited about joining forces with a top-class player like Arturo Vidal, but also for the timing of this partnership as it comes to capstone our dynamic expansion in the broader Latin America region. With his unparalleled talent and unwavering dedication to the game, Arturo embodies the spirit of sportsmanship and perseverance that our brand stands for. Welcome, Arturo.”

Vidal added: “I am very glad to start this partnership with Novibet as together we will have the opportunity to share with the whole world our shared excitement for football. Novibet is a very dynamic ally, and I am very pleased to see the substantial support it provides to sports teams and organisations as well as important social causes internationally.”