Oddin.gg acquires esports marketing firm Thousand Lives
Supplier bolsters output with addition of in-house marketing branch
Esports odds supplier Oddin.gg has acquired marketing agency Thousand Lives to expand its operational capabilities.
Thousand Lives will be absorbed into the Oddin.gg ecosystem and will relaunch as a new in-house brand called Jotun.gg.
Jotun.gg will aim to provide media buying, native integration, influencer campaigns and branded tournaments for Oddin.gg’s partners.
In a statement, Oddin.gg said: “Thousand Lives and Oddin.gg have already had several overlapping clients in adjacent esports sectors, so a robust base for the new endeavour is already in place.
“The decision to collaborate and bring under one roof an unmatched variety of esports services will maximize value and results for Oddin.gg’s partners and clients.”
Nazar Honcharuk, Thousand Lives CEO, said: “I am beyond excited to work on marketing activities for Oddin.gg’s clients.
“Their odds solutions are already the best and most numerous on the market, so integrating our advertising opportunities will definitely ensure substantial commercial success for us and our partners,” they added.