Oddschecker eyes gaming expansion with casino TV ad
Sports betting affiliate partners NetBet, LeoVegas and Sky Casino to launch first major marketing campaign for the vertical
Oddschecker kicked-off its first casino-focused TV advertising campaign last night as the price comparison site looks to expand its reach into gaming verticals.
The casino ad was produced in collaboration with creative agency Fall Off The Wall and debuted across a number of Sky TV channels including Sports, Entertainment and Movies.
As part of a new six-week multi-channel marketing campaign, Oddschecker has partnered with NetBet, LeoVegas and Sky Casino to provide customers with exclusive bonus offers.
The launch of the new 30-second TV advert, which will air until late May, marks the first time Oddschecker has created a marketing campaign to raise awareness of its casino product.
And the sports betting affiliate’s head of customer marketing, Jamie Pinner, said that while sports betting remained at the heart of the business, the firm saw huge potential in casino.
“Sports will always be our number one and we’re putting more effort than ever in to creating great products for our customers on that side of the business, and we certainly don’t plan on disrupting our heartland customers,” Pinner said.
“We’ve got some fantastic products in the pipeline on the sports side [but] having said that, there is clearly a big opportunity for us to increase our presence in the casino space and we hope this is just the start,” he added.
https://www.youtube.com/watch?v=XbRpRByWsXw