Oddschecker to launch new app and marketing campaign
Adverts to appear across all channels as price comparison site prepares to push new app and rebrand in the new year
Leading affiliate Oddschecker is set to launch a mobile app that will allow customers to place bets without the need to visit operators’ websites, its new managing director has told eGaming Review.
The new in-app betting service is to be rolled out in the next few weeks while a marketing campaign to promote the app and Oddschecker’s recent rebrand will be launched early in the New Year. The app will be available in the Apple App Store on iOS with plans to launch on Android further down the line.
Toby Bentall, Oddschecker’s newly appointed managing director, said the app marks a continuation of plans to create a new mobile product laid out by predecessor Derren Maggs.
“Derren had put in place the technical plan of creating a new Oddschecker mobile product which is live at the moment in its web platform but we’ll also be going into the App Store over the next few weeks with a view to properly launching that with a marketing campaign in early 2014,” Bentall said.
“Part of my focus is ensuring that campaign is delivered right and the product is absolutely tip-top for that launch,” he added.
To use the app, customers will have to open a free Oddschecker user account and while it won’t be immediately possible to top-up betting accounts via the app, it will display account balances so users can see if they have enough funds to place a bet.
The news comes after the company recently launched a new product offering operators the chance to purchase intelligence reports based around its website’s bet slip activity.
Oddschecker Insight is a quarterly report aimed at helping operators review their business performance and has already produced specifically tailored reports for leading online bookmakers such as BetVictor, Coral, Ladbrokes, William Hill, Stan James and Sky Bet.
Click here to read a Q&A with Oddschecker managing director Toby Bentall