Oddslife enters African market
Social betting platform Sport Kenya aims to increase player retention through virtual rewards
Platform provider Oddslife has entered the African market through a partnership with free-to-play betting site SportKenya.
The new platform has been launched in partnership with affiliate sites WinDrawWin and PredictZ as well as local operator Betin.co.ke, and aims to enhance the operator’s player retention by rewarding free-to-play players for their virtual betting activity and loyalty.
The SportKenya venture will focus on establishing a traffic network to connect affiliates, media and traffic websites in Africa, moving onto Nigeria, Ghana, Tanzania and Uganda to create a unified African network in time for the 2018 World Cup in Russia.
Oddslife founder and CEO Rasmus Sojmark said: “We are extremely excited to enter the African space in partnership with WinDrawWin.com, PredictZ.com and main sponsor Betin.co.ke, a leading bookmaker in Kenya.
“Ventures such as SportKenya are the future of affiliation, as operators place as much emphasis, if not more, on retention and re-marketing to players over pure acquisition.”
Mathew Symmonds, founder of Web Analysis Solutions Limited, which operates WinDrawWin.com and PredictZ.com, said: “We have organically grown a lot of loyal African traffic over the past 14 years on our websites, but it has grown exponentially over the last 3-4 years in countries like Kenya and Nigeria.
“We receive around 800,000 unique visitors from Kenya each week across our sites – that’s a lot of traffic to push to this new platform in a country that has a population of 48 million people.”