OLBG sponsors Cheltenham race
Europe's largest sports betting community site will sponsor Mares Hurdle on second day of this year's Cheltenham Festival.
Europe’s largest sports betting community site OLBG.com will sponsor the Mares Hurdle at this year’s Cheltenham Festival, the affiliate brand has announced this morning.
From this year the race will be called the OLBG Mares Hurdle. The first race under the new sponsorship will take place at 4.40pm on Tuesday 13 March on the second day of the four-day festival.
“Our sports betting community at OLBG looks forward to the opening day of Cheltenham Festival with the same excitement as kids look forward to Christmas morning,” a spokesperson for the site said.
“We hope our involvement will help make the most exciting betting week of the year even more fun for all of the OLBG members.”
The Grade 2 National hunt race is open to mares aged four years and older, and was originally added to the festival in 2008 in memory of the iconic horse racing trainer and jockey, David Nicholson, whose death in 2006 robbed jump racing of one of its best-known personalities.
Richard Moffat, chief operating officer at OLBG.com added: “OLBG will continue to honour David Nicholson’s memory and outstanding contribution to National Hunt Racing and through our sponsorship we hope to work with Jockey Club racecourses, Cheltenham racecourse, the Thoroughbred Breeders Association and others to help improve the opportunities for mares in the sport.”
Find out if OLBG have made the Power Affiliates 2012 list in the forthcoming March issue of eGaming Review.