Olympic-Online re-launches as Olybet

Eastern European egaming operator Olympic Entertainment Group (OEG) has re-launched its online sportsbetting offering in Estonia and Latvia under its Olybet brand.

The re-launch comes as part of a wider unification of the company’s online services, bringing the company’s sports betting, online casino and online poker offerings and will see OEG launch a network of sports bars in Estonia and Latvia.

OEG signed a multi-year agreement with Isle of Man-based Iforium to handle the re-launch as well as the rebranding process which saw Olympic-Online become Olybet.

The agreement saw Iforium deliver its complete sports betting and gaming suite for use by Olybet’s land-based, retail, mobile and online platforms through the company’s Wagerflex back end solution and Gameflex multi-vendor casino offering.

“This level of flexibility has allowed us to integrate and deliver all of Olybet’s betting and gaming verticals which also includes the crossover from land based to online,” Iforium CEO Phil Parry said.

Iforium also supplied premium sports and gaming content to support Olybet’s sportsbook, casino and poker channels, while also integrating regionalised payment services. Live betting on hundreds of sporting events will also be supplied.

Olybet general manager Kaido Ulejev praised Iforium’s work on the re-launch. “They have delivered the launch of Olybet on time and are providing a level of system functionality that will permit Olybet to maximise its potential and support our future growth plans,” he added.