OpenBet enjoys strong H1 amid omni-channel push
Platform provider posts "double-digit" growth and rolls-out convergence solution to Canadian partner
OpenBet chief executive Jeremy Thompson-Hill (pictured) said the firm is hoping to beat full-year targets after witnessing “double-digit” growth during the last six months of the year, and revealed its omni-channel retail solution is set to go live with another “big four” UK operator in the coming months.
Speaking to eGaming Review this morning, Thompson-Hill said the platform provider would now look go beyond the financial objectives it had set itself for the 12-month reporting period which runs to June.
“I think anything above 10% is a pretty good performance,” Thomson-Hill said. “Based on our annual targets for the year we are absolutely bang in line – we are not above and we are not below.
“I think we should be trying to shoot higher than that now but it’s about how quickly we can sell the omni-channel solution – that is a critical part of our strategy but it’s taking time for customers to get their heads around it,” he added.
Thompson-Hill was speaking after the announcement of OpenBet’s latest deal to provide its omni-channel Promote system to long-term Canadian partner British Columbia Lottery Corporation (BCLC).
OpenBet teamed-up with BCLC in 2012 to power the government-owned lottery operator’s online sportsbook PlayNow.com and OpenBet has now installed a 12-screen display inside one of BCLC’s casinos to help drive traffic to the site.
Promote, which includes live sports pictures, on-screen odds, audio and data feeds and betting promotions, has previously been launched with William Hill in both the UK and the US and Thompson-Hill said it would go live with another “big four” UK operator in the coming months.
“We are due to announce another customer in the UK that we are broadly ready to go with,” Thompson-Hill said. “Promote is the front end for the retail channel – it’s no different from your mobile front end or from your website front end,” he added.
Last month, Thompson-Hill predicted retail and online convergence would be the “battleground” in 2015 with the firm planning to ramp-up investment in product development.