Paddy Power launches Facebook slots
Sports betting operator rolls out demo of slots app featuring games developed by company's games development subsidiary Cayetano Gaming .
Paddy Power has demo-launched a slots app on Facebook, bringing a number of the titles currently hosted on its PaddyPowerGames site to the social network.
The company has rolled out its Fun Fair, Time Warp, Marines, Red Riding Hood, Wild Bugs and Fruit Stack video slots. The games were developed by Cayetano Gaming, which Paddys acquired in November of last year. The purchase, for an undisclosed fee, was described by CEO Patrick Kennedy as part of a move to bring more of its development in-house. Paddys was unavailable for comment when contacted by SCi.
The launch marks the Irish operator’s second foray into the social casino sector, following the official launch of its social sports betting game BetDash earlier this month, after beta launching last year. The game, with real-money and social variants, challenges users to turn £100,000 in virtual currency into £1m within 10 days.
Fellow egaming operator Gamesys has also launched a new social slot game, with its Playboy Casino slot going live on Facebook.