Paddy Power launches new live casino site
New desktop, mobile and tablet product features content and back office technology from Playtech
Paddy Power has revamped its live casino site, adding new in-game bonus triggers and improved player management tools.
The Irish operator’s live casino features content and back office technology from Playtech, as well as a newly designed website, a branded studio and personalised promotional tools across its desktop, mobile and tablet sites.
Native Android and iOS mobile and tablet apps have also been launched, as well as five private tables and interactive in-game messaging and proactive customer chat within the client.
The ‘bonus triggers’ come courtesy of Playtech’s IMS tools and are activated in response to player activity.
Paddys’ head of live casino Tom Murgatroyd said the re-launch puts entertainment back at the heart of the product.
“The partnership [with Playtech] also gives us access to a vast range of new player management tools which will help us drive player revenues in what is becoming an increasingly competitive space.”