Paf lowers loss limit to €20,000 in renewed RG commitment
Operator doubles down on responsible gambling campaign despite potential six-figure revenue hit
Finnish operator Paf has lowered its loss limit by a further €5,000 to €20,000 as it continues its commitment to responsible gambling.
The yearly loss limit, which was first introduced in September 2018 by the Åland-based firm, aims to protect players at risk from problem gambling.
When the scheme was first introduced, the limit was set at €30,000, before falling to €25,000 and now to €20,000.
The loss limit reduction is expected to reduce annual revenue by around €2-3m, according to the operator.
On the significant sum of money, Paf CEO Christer Fahlstedt said: “It is good for our customers that we say no to it.”
Fahlstedt said the move to lower loss limits proves that egaming companies can exist without having to “squeeze” money out of their customers.
“We are proud to have been able to lower our loss limit by as much as a third in just two years,” he said.
“We see that our maximum limit effectively stops big spending players and prevents the personal tragedies that can occur when huge amounts are lost.
“We are now lowering the loss limit further to show that it is possible to survive as a gaming company without income from the biggest big players.
“We are a gaming company that sells exciting entertainment for adults without trying to squeeze every last drop of money out of them,” he added.
The Red Cross, which co-founded Paf in 1966 and receives funding from the group, stated its support for the continued loss limit scheme.
Tomas Urvas, Red Cross operations manager, said: “It is good that Paf values responsible gaming so highly and that Paf generates revenue in an increasingly responsible way. Every day in our work, I see all the good that Paf funds make possible.”