Parimatch lands first ever cricket brand ambassador
South African legend Dale Willem Steyn onboarded to help boost brand in African and UK markets
Parimatch has added its first ever cricket player to its growing stable of brand ambassadors.
South African Dale Willem Steyn joins the operator on an 18-month deal that represents the operator’s first foray into cricket sponsorship.
Parimatch said the partnership would improve brand awareness across both Africa and the UK.
Regarded as one of the greatest fast bowlers of all time, Steyn was named ICC test player of the year in 2008 and has taken nearly 700 career wickets.
Ivan Liashenko, Parimatch CMO, said: “We are proud that the first cricket representative has also joined the ranks of our ambassadors.
“This will definitely strengthen our brand for partners in Africa and the United Kingdom. I am confident that even more people will be able to enjoy our entertainment solutions,” he added.
Steyn joins the likes of Conor McGregor and Mike Tyson as Parimatch brand ambassadors.