Parimatch nets sponsorship deal with Italian giants Juventus

Parimatch has sealed a sponsorship agreement with Serie A giants Juventus.

The deal will see Parimatch afforded in-stadium branding opportunities, with the pair set to divulge further details at a virtual press conference in October. The length of the deal remains undisclosed.

Parimatch and the Turin side are also due to create several fan experiences and digital activations as part of the new relationship.

Sergey Portnov, Parimatch CEO, said: “Both Parimatch and Juventus have ambitions to be the ultimate champions in our respective games, providing great entertainment to millions of fans the world over.”

Giorgio Ricci, Juventus chief revenue officer, said: “We are pleased to announce the partnership with Parimatch, a partner with whom we share the constant search for new technological solutions.

“We will work together globally, but exclusively outside Italy and South East Asia, supporting the partner’s international growth path by leveraging the mutual desire to address an increasingly broad audience,” he added.

The partnership marks yet another addition to Parimatch’s growing sponsorship portfolio having inked a one-year training kit deal with Premier League side Leicester City last week.

The online operator is also the official betting partner of the UFC and the shirt sponsor of Cypriot football club APOEL.