Parimatch unveils action-packed Conor McGregor ad campaign
The Parimatch brand ambassador plays a central role in the operator’s ‘a new epic story’ short
Parimatch has unveiled an action-packed new advertising campaign called ‘a new epic story’ featuring brand ambassador and MMA star Conor McGregor.
The latest short features 15 different action shots of McGregor – all of which can be seen on billboards across the CIS region, a key market for Parimatch.
McGregor also stars in the video below created by Canadian director Angelo Merten and French cameraman Charlie Bravo.
The advert was filmed over three days on set in Dublin and Kyiv.
Parimatch CEO Sergey Portnov said: “It is impossible to put Conor’s personality into words, and also impossible to remain indifferent towards him.
“In his advertising campaign for Parimatch he was true to himself – unpredictable and brutal, but always reliable and charged to win,” he added.
McGregor sits alongside boxing legend Mike Tyson, UFC stars Alexey Oleynik, Petr Yan and the Shevchenko sisters in Parimatch’s portfolio of brand ambassadors.