Paris Hilton signs for bgo Entertainment
Deal sees Hilton join Hollywood star Verne Troyer and Dan Bilzerian as bgo brand ambassadors
Online casino and bingo operator bgo Entertainment has turned to celebrity socialite Paris Hilton to front its new UK-facing television campaign after its previous TV campaign featuring Hollywood star Verne Troyer (pictured, right) reportedly helped double the size of its casino business.
Hilton is the latest big name recruited by bgo following the success of a campaign featuring Mini-Me actor Verne Troyer and notorious playboy and poker player Dan Bilzerian (pictured, left) last year.
“I’m extremely excited to be working with Paris Hilton,” bgo co-founder Richard Skelhorn said.
“She is a huge star, there is no bigger celebrity in gaming and I have always wanted to work with her on bgo. I hope our next TV campaign is just the start of what will be a very successful relationship for both parties.”
Hilton will appear alongside Troyer in an advertisement to be filmed at The W hotel in Los Angeles this month.
Bgo will be hoping to build on the success of recent campaigns after a spot featuring Troyer and Bilzerian released last October has over 1.3 million YouTube views, and led to more than 100% growth in its casino business, according to Skelhorn.
Hilton boasts more than 24 million followers across various social media platforms and star appeal, especially among the younger, female demographic.