Perform Group joins ESSA
Sports media data provider becomes first affiliate member of ESSA
ESSA, the international sports betting integrity association, has announced that digital streaming service provider Perform Group has joined the association as their first affiliate member.
Under the terms of the affiliate membership, Perform Group’s global integrity team will work with ESSA on both operational and strategic issues, with the aim for both organisations to share their experience on betting integrity issues.
The ESSA Affiliate programme is open to any non-betting operator business or organisation that shares the same values as ESSA and its members on integrity and betting issues.
It aims to recruit sports data providers, sports betting software suppliers and organisations holding trading functions to its membership. Full ESSA membership is only open to licensed and regulated betting companies.
Perform Group is a sports media company with content, data and gaming divisions that has almost 3,000 employees working in over 30 countries. It broadcasts over 19,000 sporting events annually through its digital streaming channel DAZN.
Khalid Ali, secretary general of ESSA, stressed the importance of data in the sporting experience for both consumers and bettors alike.
Ali added: “The inclusion of Perform and its globally recognised sports data business, which includes partnerships with major sports such as the WTA and La Liga, further enhances the interaction and mutual interest between our sectors in maintaining the integrity of sporting events.
“We are proud to include Perform Group as the first affiliate member of ESSA and look forward to welcoming other integrity focused businesses within our association in the near future.”
Jake Marsh, head of integrity operations at Perform, added: “We are delighted to have been announced as the first data provider to join ESSA as an affiliate member. Like ESSA, we live by a fundamental commitment to sport and betting integrity that is at the core of everything we do as a sports business.
“The ability of different sectors to effectively work together is critical to maintaining the integrity of sport, and we look forward to working closely with ESSA to protect sport and betting from manipulation.”