Perform Group restructures to pursue “two enormous but separate growth opportunities”
Firm splits out B2B and B2C divisions while rebranding to DAZN Group
Perform Group has announced plans to rebrand and split its business into B2C and B2B segments to help continue its growth.
The wider company will now be called DAZN Group, with the B2C arm called DAZN and the B2B arm, which includes the provision of sports betting content, called Perform Content.
DAZN Group will be led by CEO and founder Simon Denyer, while Ross MacEacharn will continue to lead Perform Content.
“We have two enormous growth opportunities but they are distinct from each other,” said group executive chairman John Skipper.
“Consequently, we are re-organising to create dedicated management and standalone teams each with a clear and focused agenda and mission. We have an incredible opportunity to exploit significant shifts in sports media to drive great products to sports fans and create a company with ever more influence on the new sports media universe”.
Perform Content will reportedly be given more resources and autonomy to invest in its primary products, such as Opta, Watch & Bet, and RunningBall.
Both DAZN and Perform Content will have their own governance and leadership but report into one board, chaired by John Skipper.
DAZN Group CEO and founder Simon Denyer said: “The exceptional growth and execution of DAZN in its first seven markets means we need to focus our efforts around our primary growth engine.
“Our B2B division continues to grow but now is the time for it to have its own separate identity and investment plan. We are delighted that it will continue to use the Perform name.”