Pinnacle kicks off World Cup marketing with free-to-play-prediction contests
Curaçao-based firm also offering betting on the outcome of its own World Cup of World Cup winners Twitter poll
Pinnacle has kicked off its marketing efforts for the upcoming World Cup with two free-to-play prediction contests and a Word Cup of World Cup winners poll.
The Curaçao -based firm is running a €20,000 Shootout game, where punters have to answer 10 World Cup questions correctly to have a shot at winning the prize, as well as a €10,000 prize for anyone who can predict the total goals + total corners + total bookings in the 2018 World Cup.
Alongside these contests, the bookmaker has launched a Richard Osman Pinnacle World Cup, in an effort to determine the best team in World Cup history.
Punters can also bet on the outcome of the contest on Pinnacle with Brazil’s team from 1970 the early favourites at 4.00 and 2014 winners Germany one of the outsiders at 16.00.
“We know the 2018 World Cup is an exciting time for our customers and we wanted to make sure it’s a tournament to remember,” said Paris Smith, Pinnacle CEO.
“This competition is unique and really reflects the Pinnacle brand. It isn’t based on pure luck like so many others, it’s a simple concept that will appeal to those who can make informed decisions.”
Benjamin Cronin, Pinnacle’s content and social media manager added: “These creative campaigns are evidence of our focus on customer engagement ahead of the World Cup.
“We want people to think about what we do and interact with the Pinnacle brand, testing their predictive skill and sparking up a debate on the best team in World Cup history is a great way to do that.”
The €20,000 Shoot-Out competition is open until June 6, while The Pinnacle World Cup will run until June 13.
The Stars Group is also using a free-to-play prediction game to promote its World Cup offering, giving punters the chance to win £100m by guessing the correct result of all 64 World Cup matches.