Pinnacle targets esports with retooled betting hub

Pinnacle has launched a retooled esports betting hub designed to cater to the “very specific demands” of esports gamblers.

The new hub features betting markets on the 12 most popular esports, and has a different layout compared to the core Pinnacle product.

“We’ve spent the best part of the last year planning and building the new hub,” Pinnacle said in a statement.

“UX, UI, design, team intel, event schedules and educational content are all customised to position Pinnacle at the heart of the esports world and maintain our leading position in esports betting.”

The site offers odds panels, in-depth content and schedules for specific games, with entry-level content for those new to betting.

The firm said it passed the five million esports bet milestone earlier this year, and was projecting to reach 10 million by January 2018.

“With the relaunch of our esports hub I may have to revise that prediction,” said Marco Blume, trading director.

Pinnacle marketing director Harry Lang added: “Pinnacle has been at the forefront of esports betting since 2010 and we are totally committed to maintaining our position as the global leader in the future.

“Our new esports hub is designed to support this ambition. We have combined our exceptional odds in a user friendly format and published a huge portal of educational content so new and established esports bettors can develop and improve alongside us.”