PKR continues vertical expansion into virtual sports
London-based operator looks to build on “already record” casino revenues in 2016
PKR has announced the launch of a virtual sports product as it continues its strategy to become a “multi-product gaming operator”.
The new product, provided by Kiron Interactive, is now live on PKR.com and features seven sports including football, horseracing and greyhound racing.
“We believe in quality products that offer great entertainment,” said PKR chief executive Chris Welch.
“With realistic graphics and nonstop action, virtual sports sits well alongside our 3D Poker software.
“Many of our poker players like a bet, so we hope they’ll enjoy these new games in between hands. We look forward to PKR virtual sports adding to already record casino revenues this year.”
The London-based operator added a live casino to its offering back in August, and said the virtuals product would “take the brand one step closer to its strategic vision of becoming both a multi-product gaming portal and poker technology provider”.
PKR is also focusing its marketing efforts on the casino vertical during the Christmas period, with the launch of its ‘36 Days of Christmas’ casino promotion at the start of December.