PlayOJO recruits Luisa Zissman for "myth-busting" Brexit campaign

Online casino operator PlayOJO has waded into the UK’s political debate by enlisting former Apprentice candidate Luisa Zissman to front a new video series on Brexit.

The unlikely campaign, published on PlayOJO’s blog and Facebook page, features one main video and three short clips covering topics such as mobile phone roaming charges, food imports and the value of the pound.

Former Celebrity Big Brother contestant Zissman fronted the campaign after being informed on a range of subjects by Professor Alex de Ruyter, director of the Birmingham City University Centre for Brexit Studies.

A PlayOJO spokesperson said: “PlayOJO has built a reputation for being the fair casino and what better way to strengthen our brand positioning than by helping dispel some of the myths and misunderstandings surrounding Brexit.

“Luisa is a popular and well-liked celebrity following her appearance on The Apprentice and Celebrity Big Brother, and has the status and social media following required to ensure this campaign goes viral and reaches our target audience.

“While the campaign is meant to be a bit of fun and is very much tongue in cheek, we hope it will also prove useful to those who are still unsure about the impact Brexit might have on their day to day lives.”

Brexit is fast approaching, do we have any idea what’s actually happening? @PlayOJO and I are trying to make sense of it! Something politicians have failed to do! Here’s a clip on how trips abroad might be affected #Brexplanation #PlayOJO #FairCasino #AD https://t.co/kcxh18OFsI pic.twitter.com/jMnS6zqrXs

— Luisa Zissman (@TheLuluLife) October 29, 2018

Zissman has 416,000 followers on Instagram and 579,000 followers on Twitter.