PlayOJO sparks retention drive with Betgenius roll-out

Online casino operator PlayOJO has partnered with Betgenius to roll out a series of personalised digital retention campaigns.

PlayOJO will use Betgenius’ suite of marketing tools to identify individual customer behaviour on-site, including time spent on-site, preferred slots titles, duration of session and deposit frequency.

It will then use this range of analysis to engage players with personalised messages to try and maximise the value of each active customer.

Samit Dutta, head of digital at PlayOJO, said: “In the last year we have grown from new kid on the block to an established brand fighting for a top five share of voice in the UK.

“We’ve done this by understanding the importance of retention and really caring about getting our customers to engage more with PlayOJO.

“We pride ourselves in being an innovator and that is why we were keen to work with Betgenius to build industry leading personalisation, interrogating the data available to build actionable segments and deliver dynamic ads.

“With all the clutter in the digital marketing landscape it’s important to stand out, and serving contextually relevant advertising gives us the cut through we need,” added Dutta.

The new retention drive comes after a year-long acquisition campaign which saw PlayOJO scale their customer base through Betgenius’ programmatic media buying services.

The casino operator also launched its new UK-focused TV advertising campaign in May.