Subscribe
Log in
Subscribe

PointsBet banking on ‘super users’ amid US growth spike

US CEO Johnny Aitken lifts lid on product-first customer acquisition strategy targeting “highly engaged” bettors over recreational players

Robert Simmons
26/10/2022
super user Q3/2022 PointsBet strategy Sports betting Marketing Marketing News North America PointsBet Sports betting US USA UX

PointsBet banking on ‘super users’ amid US growth spike

US CEO Johnny Aitken lifts lid on product-first customer acquisition strategy targeting “highly engaged” bettors over recreational players

Robert Simmons
26/10/2022
super user Q3/2022 PointsBet strategy Sports betting Marketing News PointsBet Sports betting Strategy US UX