PointsBet goes live with sports betting in Virginia
Australian-headquartered operator debuts in the Old Dominion State in partnership with Colonial Downs
PointsBet has officially launched mobile and desktop sports betting in Virginia, following the issuance of a temporary supplier license from the Virginia Lottery.
The Australia-headquartered operator, working through its PointsBet Virginia LLC subsidiary, has an exclusive partnership agreement with Colonial Downs Group LLC, which enabled the firm to be licensed in the Old Dominion State in November.
The launch brings the number of US states in which PointsBet operates sports betting up to eight, following launches in New Jersey, Iowa, Indiana, Illinois, Colorado, West Virginia, and Michigan.
In conjunction with the launch, PointsBet will provide Virginia clients with a very special “Bet & Get” offer. Across five tiers, users will earn 10% of their cumulative wagers in free bets during the month of December.
PointsBet has revealed the utilisation of its NBC Sports partnership in preparations for the launch across television and digital assets in Virginia.
The sportsbook has already been integrated into NBC Sports Regional Networks, like NBC Sports Washington, appearing regularly on programming for the Washington Football Team, Wizards, and Capitals.
“Our partnership with NBC Sports has positioned us well as we enter the market,” PointsBet USA CMO Kyle Christensen said.
“Viewers who have become familiar with the PointsBet brand through our odds integrations and expert analysis during television broadcasts can now truly experience what sets PointsBet apart,” Christensen added.