Pokerlistings.com goes live with casino on new tech platform
Net Gaming-owned affiliate brand adds the casino vertical with sports betting to come
Net Gaming has added the casino vertical to its Pokerlistings.com affiliate brand following a switch to a new in-house technical platform.
Pokerlistings.com generates more traffic than any other Net Gaming brand and can now also drive traffic to casino operators after launching a new section on the website.
The casino section on the website offers site visitors user guides, game rules and strategies, as well as reviews of online casino operators.
The new platform took four months to build according to Net Gaming CEO Marcus Teilman, while the integration of the redesigned Pokerlistings.com site took a further four to five months.
Casino section on the new site
Teilman said: “The launch of casino is one of several planned product updates for the Pokerlistings brand.
“We see great potential to gradually increase the conversion rate on Pokerlistings.com and capitalise more on our largest traffic source and strongest digital brand.
“Pokerlistings has a clear plan to grow in both existing and new markets and within more verticals than just poker,” he added.
Net Gaming has pledged continued improvements to the new version of the site, including the launch of a dedicated sports betting section.
Net Gaming today reported a Q3 revenue decrease of 30% to €3.5m, down from €4.9m in the same period last year.
Net Gaming came 22nd in EGR Marketing’s Power Affiliates 2019.