PokerStars calls on Ronaldo and Dwayne Wade for new video campaign
Operator refreshes last year’s successful #raiseit marketing push with the addition of two new sporting icons
PokerStars has relaunched its #raiseit marketing campaign, this time featuring Real Madrid footballer Cristiano Ronaldo and basketball player Dwayne Wade.
The social duelling campaign started yesterday and will see Ronaldo and Wade go head-to-head in a series of competitive video challenges over a three-month period.
The two sportsmen will showcase their football and basketball skills via 14 online videos, which act as a sequel to last year’s inaugural #raiseit campaign featuring Neymar Jr and Ronaldo Nazario.
And Simon Tilbury, associate director of advertising for PokerStars, said he expected the new campaign to prove just as successful, with Ronaldo boasting 120 million likes on Facebook alone.
“The first instalment of #raiseit featured Neymar Jr and Brazilian Ronaldo, and delivered over 40 million video views and record engagement scores for us,” he said.
“Now with Cristiano Ronaldo and Dwayne Wade showing us their ‘poker thinking’ I’m confident they’ll bring the PokerStars brand to an even wider audience.”
The #raiseit campaign comes after the Amaya-owned brand recently unveiled its first advertising campaign for its online casino business.
The marketing push will initially focus on the UK, but Amaya CEO Rafi Ashkenazi said its impact will be closely monitored with the potential to roll it out in other European markets.