
PokerStars CMO departs in reshuffle
Morten Tonneson promoted to group marketing director as PokerStars re-shuffles its marketing department
PokerStars head of customer relationship management Morten Tonneson has been promoted to group marketing director as part of a major marketing reshuffle at Rational Group that sees the departure of current CMO Alex Payne.
Vadim Soloveitchik becomes PokerStars’ director of marketing, and he, along with Tonneson, will report directly into Rational Group COO Rafi Ashlenazi.
Sarne Lightman has become Full Tilt Poker director of marketing, and will report into Full Tilt’s managing director Dominic Mansour, who joined the company in March.
The reshuffle sees chief marketing officer Alex Payne leave the company after three years heading up the poker giant’s marketing team.
Payne joined PokerStars in August 2011 after an 11 year stint with software giant Microsoft, where he held the role of UK sales & marketing director for search engine Bing.