Poll: How many will beat New Jersey partnership deadline?
Deadline of 29 June leaves European companies with just 12 days to seal partnership in the state
The decision by New Jersey’s gambling regulator to set a 29 June deadline for Atlantic City’s casinos to announce the company they will partner with to launch online gambling is expected to spark a number of high profile deals.
While there has been a prevailing sense of ‘hurry up and wait’ since the Garden State legalised online gambling in February, the time has now come for its casino operators and prospective partners to show their cards. As the Department of Gaming Enforcement (DGE) said itself, if such details are not provided, it can offer no guarantee that it will approve the casino’s online offering in time for the market launch date of 16 November.
Aside from acquiring a casino outright, partnering with a land-based casino operator is the only way online gambling companies will be licensed to offer their gaming products under New Jersey law. Bwin.party already has a deal in place with Boyd Gaming, the co-owner of Atlantic City’s Borgata casino, while Caesars
That leaves just a handful of other licensees up for grabs. Along with the industry’s largest suppliers, Operators such as Paddy Power, 888, Betfair and Sportech are all understood to have held talks with New Jersey casinos to sign partnership or joint venture deals.
But with just 12 days to go, how many major European do you expect to put pen to paper in arguably the most significant US gambling state after Nevada?
Have your say in the poll on the right-hand side of the page, or visit the eGR LinkedIn Group.